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The # 1 Reason Businesses
FAIL!
LACK OF
KNOWLEDGE! Don't take my word for it, it's worth a
few moments of your time to review the following
questions and come to your own conclusion.
In view of the
recent lawsuit against Visa and MasterCard,
when was the last time you obtained a qualified
professional to perform an audit of your merchant
account rates and fees to determine your "effective
rate" and insure you are not being over
charged?
Did you know -
-
- That ALL customer
receipt copies must only reflect the last 4
or 5 digits of the customer’s credit card number
and that there is a $10,000 fine for each
occurrence that is reported?
- More than 80 % of
merchant service providers over charge the business
owner to accept Rewards Cards AND over 30 %
of Visa and MasterCards have some type of Rewards
attached to them?
- Given the right equipment
accepting checks can be safer and less expensive than
accepting credit cards?
- “Breakage” and “Ticket
Lift” on Gift Cards increases profits?
- Employee theft is the # 1
loss of profit?
- Most, but not all,
merchant service providers charge the full Discount
Rate when you refund a credit card?
Do you
--
- Out source financing for
customers on sales over $1000.00? If so, are
more than 70 % approved? Is C and D credit
approved?
- Utilize incentives such
as a Loyalty Card to motivate them to come back and
buy again thereby encouraging customer
retention?
- Have a 45 - 90 Day
Instant Credit Program available for high ticket
items? (All the customer needs is a checking
account!)
PURPOSE OF THIS
WEBSITE:
It is my desire to both
educate and assist business owners on the subject of
“merchant services”. With that understanding, you
will be able to make intelligent decisions in regards to
any service or program offered.
WHY AM I
DOING THIS?
I have been in the Merchant Services
Industry since 1992 and over the years I have helped
train - - and
retrain - - over 1,000 agents. In the early
stages of my career, the programs / services available
to merchants were limited to credit card acceptance and
check services. Verifone was pretty much the only
equipment manufacturer with any name recognition.
Agents could market a product or service with relative
ease. The
times today are vastly different! The continuing
maturation of the internet and the increasing
availability of merchant services in the market place is
occurring at breakneck speed. It is shamefully
apparent that most of the agents in the
industry today are NOT sufficiently
trained!
Since the success of any sales organization
begins with comprehensive training then if an agent is
not properly trained how can the business owner receive
adequate information in order to make that all
important “intelligent
business decision”?
I have witnessed this “lack of knowledge”
first hand in my personal consultations with
business owners over the last several years. With
the amount of confusing and conflicting information
business owners are bombarded with, I have determined
it’s more important than ever to enlighten the business
owner - - YOU.
It is my sincere desire to
educate YOU as to what merchant services are available
and what questions to ask when confronted with
inadequate, questionable or contradictory
information.
FOR YOUR
CONVENIENCE:
Our entire website is designed to provide
the serious business owner with important and necessary
information that will assist in understanding the
merchant service offers you receive on a daily
basis.
I have chose to include a 21 page
** “dictionary” of over 200 terms
so that you have access to an immediate understanding of
an unfamiliar market term.
**
This
“dictionary” is copyrighted so please insure that you
read, understand and agree to Dictionary Terms and
Conditions located on page two before
proceeding.
RECOMMENDATION: I strongly urge
you sign up to receive our FREE
monthly newsletter. So that you
don’t miss out, I have conveniently archived previous
newsletters - - so take a little time every day to catch
up.
I give you all I have and
these newsletters give valuable insight into years of
experience and knowledge that goes beyond the basic
definitions in my “quick glance” dictionary or even the
market place
today.
WHAT
DO I WANT IN RETURN FOR THE TIME AND EFFORT I AM PUTTING
IN TO EDUCATING BUSINESS
OWNERS?
Quite simply, I want the opportunity to
earn your
business!
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